Smell something fishy ?
During my primary school days, Nestle started to print beautiful photos of Fishes on the back of the labels of their Milkmaid condensed milk tins. We got hooked and persuaded our mums to buy Milkmaid, hoping to make a full collection – I think it was a set of 24 different fishes. Nestle even sold a special album for us to stick the pictures on.
But often we got duplicated ones, which we used to exchange with our classmates. Later on, Milkmaid came out with the Birds series, Animals, etc… I didn’t go beyond the fishes.
Later, folks realized that the scheme was a kind of Ada Udang Di Sebalik Batu, to make people buy more – but Nestle was wise enough not to have launched a Prawn series. LOLX