These snappy fasteners had already attained a star-studded status way way before Maggi Mee made its debut as a mainstream staple.
In my baby years and teenage era, when my late mum and many other aunties and kakaks were expert seamstresses, Press-Stud buttons were a common sight, found in the needle boxes and drawers of Singer sewing machines.
They were favoured for their ease of use – just press to close and pull apart (the clothes) to open. I remember all our pyjamas had these fasteners. So were a lot of ladies’ blouses.
I think these days, a lot of these buttons have been superseded by zippers (I could be wrong) – as the latter seem to provide a better insurance against “wardrobe malfunctions” (intended or otherwise). Labour-wise, attaching zippers lends itself much more readily to automation.
* Pun on Maggi Mee’s tagline : “Cepat Dimasak Sedap Dimakan”