The BiC Deal in Ballpoint Pens

Few modern inventions have attained a status as ubiquitous as the ballpoint pen.  In fact, a “pen” has come very invariably to mean a ballpoint pen, bar none.

It was in my primary school days when ballpoint pens made their debut. The first ones were prone to leaking and often produced ugly ink blobs at the beginning and ending of pen strokes – resulting in smudges.

Then came along a brand call “BiC” which promised to produce neat, clean lines without blemishes. These pens had long, orange-colour bodies and caps that matched the ink colour. (I did not like the long, unwieldy body, which made it hard to “park” in a shirt pocket).

Not forgetting, of course, the catchy, “Bukan Blig Bukan Blok, ianya BiC” slogan.  Wonder if anybody remembers. 

Alas, today, BiC is lost in an ocean of also-rans.

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