Hungry Ghost Soap Powder

One could be forgiven for thinking that this was the stuff those chaps from “the other world” used to wash up after having their once-a-year Happy Meals during Chinese 7th Month.

In the late 1960s,  a new washing powder came onto the market.

The English name was “DRIVE”, but the Chinese name was literally “Hungry Ghost Laundry Powder” – 饿鬼洗衣粉 (“Serbuk Cuci Hantu Lapar” when translated into Malay).

What a name !

The powder came in a yellow paper box, with the word “DRIVE” boldly emblazoned on it, plus a prominent exclamation of the “Bio-Zolve” agent it contained.

There were also those iconic Blue Dots which supposedly were champion eaters of stains.

My family tried out this detergent for a while, before reverting to our trusty old FAB. I cannot remember why – perhaps it was too aggressive for our hands.

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