Millennials may not even have heard of the name “USHA”. I did; but due to my acquaintance with the Malay Language, in my youth days I risibly thought someone had misspelt the word “USAHA” !
“Missing” one “A” notwithstanding, USHA ceiling fans (along with GEC) were reliable, sturdy workhorses, and widely used both in homes and commercial premises (such as barber shops, coffeeshops, etc). I later learned that USHA was made by the Jay Engineering Company of India.
What made me remember these fans were their flattish bulbous motor hubs, which had several concentric red circles painted on them, and the USHA labels prominently displayed on the two end covers of the connecting rods.
In later years, USHA seemed to have been blown away, in the wake of massive market invasion by the Japanese, Taiwanese and lately, Chinese brands.