Tag Archives: cost reduction

More & Less Not The Same

The external packaging looks more or less the same as before, but inside emaciation seems to have set in on our beloved sweet old thing.

In the later part of 2016, Toblerone decided to send its signature triangular-section chocolate through a “Before-and-After” slimming course in what its claimed to be a much-needed cost-cutting exercise.  So, the Swiss Alpine peaks are much lower now, and bases are narrower and, the valleys are now twice as wide (keeping pace with melted glaciers in real life? ).

Though one may or may not have to pay more, but one will surely get more air and less chocolate.  Sounds like a very familiar theme these days — 偷工减料,in Chinese.

I have not bought a bar of the new Tobie yet, but surely the old, better-endowed version would be missed by many.