Back in the 60s, Ovaltine and Milo were the two rather “classy” beverages and they ran head-to-head. Whenever a guest came avisiting to our humble abodes, a cup of one of these hot drinks would be served.
Ovaltine was favored in my home due to its perceived higher nutrition value (supposedly had eggs in its composition), but some vegetarians stayed away from it and went for Milo.
Over the years, Ovaltine seems to have retreated further and further into obscurity (my perception) whilst Milo seems to have gone from strength to strength. If I walk into a coffeeshop now and ask for Ovaltine, chances are that I will get a few blank stares. “Apa tin lu mahu ?”
Photo shows the packaging designs of the 1960s.