Tag Archives: Proton Saga

Saga Of A Beleaguered National Car

32 years have rolled by since Dr M’s brainchild drove off the assembly line at Shah Alam — heralding the arrival of a new chapter in Malaysia’s industrial capability. A bold move indeed.

But right from the beginning, it was dismissed by Malaysians from all roads of life.  They ridiculed it and invented names like “Potong Harga”, “Ben Dan Sha Gua” (笨蛋傻瓜), etc to mock it.  

I drove a 1991 SAGA model, and later, an ISWARA model before.  True, there were minor irritations here and there.  Most infamously, the power windows never failed to malfunction after 2 months.  There was not much by way of refinement, but on the whole they were quite reliable.

Nevertheless. after 3 decades, the saga continues, as Proton struggles to gain acceptance and trust from Malaysians.  Will national disdain one day become national pride?