Tag Archives: washing powder

Hungry Ghost Soap Powder

One could be forgiven for thinking that this was the stuff those chaps from “the other world” used to wash up after having their once-a-year Happy Meals during Chinese 7th Month.

In the late 1960s,  a new washing powder came onto the market.

The English name was “DRIVE”, but the Chinese name was literally “Hungry Ghost Laundry Powder” – 饿鬼洗衣粉 (“Serbuk Cuci Hantu Lapar” when translated into Malay).

What a name !

The powder came in a yellow paper box, with the word “DRIVE” boldly emblazoned on it, plus a prominent exclamation of the “Bio-Zolve” agent it contained.

There were also those iconic Blue Dots which supposedly were champion eaters of stains.

My family tried out this detergent for a while, before reverting to our trusty old FAB. I cannot remember why – perhaps it was too aggressive for our hands.

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